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Add-On · From CHF 1,490

Lead Generation & Appointment Booking: Turn Visitors Into Customers

Cal.com API natively integrated, automated emails in your website design, multi-step forms with logic, and lead funnels that convert. From CHF 1,490.

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The Problem

Your website has traffic — but no inquiries

96%
of visitors leave a website without taking action
2.4%
average conversion rate of Swiss SME websites
78%
prefer online booking over calling

Visitors come to your website, read, scroll — and leave. Without Cal.com API integration, without smart forms, and without automated follow-ups, you lose potential customers every day.

The Solution

Your Conversion Machine: From Visitor to Customer

Cal.com API — Natively Integrated

No iframe, no external link. We integrate Cal.com via the API directly into your website — in your design, your colors, your typography. Visitors book without leaving your page. Real-time availability, automatic calendar sync.

Automated Emails in Your Design

Confirmation, reminder, and follow-up emails that look like your website — not like a generic Calendly email. Branded templates with your logo, colors, and tone. Every touchpoint feels professional and consistent.

Multi-Step Forms with Conditional Logic

Smart forms that guide visitors step by step to inquire. Fields appear based on previous answers. Fewer drop-offs, more qualified leads, better data quality. nDSG-compliant.

Lead Funnels That Convert

Lead magnet → email capture → magic link → personalized page → appointment booking. Complete funnels that turn anonymous visitors into qualified appointments. Every step optimized, every transition seamless.

CRM Integration & Lead Routing

HubSpot, Pipedrive, or Notion — every inquiry automatically lands in your CRM with complete data. Lead scoring, automatic assignment, and notifications. No manual transfers, no lost leads.

Call-to-Action Optimization & A/B Testing

A/B-tested buttons, sticky CTAs, strategically placed contact points on every page. Data-driven optimization that increases conversion rates by 20–40%.

What You Get

What's included

Cal.com API native integration
Multi-step contact form with conditional logic
Branded email templates (confirmation, reminder, follow-up)
CRM connection (1 system)
Lead funnel setup
Sticky CTA on all pages
Mobile-optimized forms
nDSG-compliant consent declaration
Conversion tracking setup
A/B test preparation
Process

How we work

01

Analysis

We analyze your target audience and current conversion paths. Where are you losing visitors? What's missing? Which funnel type fits your business?

02

Concept

Conversion strategy: Cal.com API setup, form design, email templates, funnel architecture. Everything tailored to your business model.

03

Implementation

Native Cal.com API integration, multi-step forms, branded email templates, CRM connection, lead funnel setup. Everything in your design.

04

Optimization

A/B tests, conversion tracking, funnel analysis. Ongoing improvement based on real data — more bookings, better lead quality.

FAQ

Frequently asked questions

What does lead generation cost at 0gravity?
From CHF 1,490 as an add-on to any website package. This includes Cal.com API integration, multi-step contact form, branded email templates, and conversion tracking. More complex setups with CRM integration, lead funnels, and email sequences from CHF 3,490.
Why Cal.com API instead of an iframe or Calendly?
An iframe looks foreign and breaks the design. Calendly links take visitors away from your page. Cal.com via the API integrates the booking experience natively into your design: your colors, your fonts, your domain. Visitors notice no difference from the rest of your website. Plus: Cal.com is open source and GDPR/nDSG-compliant.
What is a lead funnel?
A multi-step process that turns anonymous visitors into qualified leads. Example: visitor downloads a free whitepaper (lead magnet), provides their email, receives a personalized email with a magic link to a tailored page, and books an appointment directly there. Each step further qualifies the lead.
Can I connect my existing CRM?
Yes. We integrate HubSpot, Pipedrive, Salesforce, Notion, and other tools via webhooks or native APIs. Every inquiry automatically lands as a lead in your system — with all form data, booking information, and lead score.
Are the forms nDSG-compliant?
Yes. All forms are delivered with consent declarations, privacy notices, and secure data transfer (TLS 1.3). Data stays on Swiss or EU servers. Cal.com can be self-hosted for maximum data control.
Which industries is this suitable for?
Dental practices (book appointment), law firms (request consultation), consultants (discovery call), tradespeople (request quote), physiotherapy, hair salons — any service business that generates appointments or inquiries.
How quickly will I see results?
Technical implementation takes 1–2 weeks. First conversion improvements are visible immediately after launch. A/B optimization and funnel tuning typically increase conversion by another 20–40% over the first 3 months.
What do the automated emails look like?
Like your website. We design email templates with your logo, your colors, your typography. Confirmation, reminder, follow-up — every email is branded communication, not a generic system email. Sent via Resend for maximum deliverability.
Pricing

From CHF 1,490

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