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Beauty & Hairstyling · From CHF 3,490

Hair Salon Website Switzerland 2026: Online Booking, Portfolio & More Clients

0gravity builds professional websites for hair salons in Switzerland. Online booking, before/after gallery, Google Reviews and AI visibility — from CHF 3,490.

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The Challenge

Why Treatwell alone isn't enough — and what your salon really needs in 2026

You're an excellent hairstylist. Your regulars love you. But how do new clients find you? The reality: 72% of people looking for a new hair salon start online — on Google, not on Treatwell (Swiss Federal Statistical Office, consumer survey 2024). And what do they find there?

If you don't have your own website, potential clients find at best your Google listing with address and phone number. No portfolio, no price list, no insight into your salon. That's no longer enough in 2026. Clients want to see your work — before they book an appointment.

Many salons rely on platforms like Treatwell, Shore or Instagram. The problem: platforms always show you next to competitors. Every click on Treatwell can lead to another salon. And the commissions add up: up to 35% for new clients on Treatwell, 20% for existing clients. At an average spend of CHF 80 per client, that's CHF 16–28 per booking that you give away.

Let's calculate: 20 bookings per month via Treatwell x CHF 20 average commission = CHF 400/month = CHF 4,800/year in platform fees. Your own website from CHF 3,490 with commission-free online booking pays for itself in less than 7 months — and belongs to you.

There's also the new AI visibility factor: ChatGPT, Perplexity and Google Gemini increasingly recommend local service providers directly in conversation in 2026. They prefer businesses with their own website, structured data and real reviews. A salon without its own website simply lacks enough information for these AI assistants to recommend.

And the legal side: since September 2023, the nDSG (new Swiss Data Protection Act) has been in effect. Anyone offering online bookings or newsletters needs a correct privacy policy. Many existing salon websites no longer meet these requirements, which can lead to legal issues.

The Solution

Your salon website: More than just a digital business card

Online appointment booking

Integration of Treatwell, Shore, Timify or Salonized — or a custom booking system with zero commission fees. Clients choose service, stylist and preferred time directly on your website. Automatic confirmations and reminders via email or SMS reduce no-shows by up to 40%. Bookable 24/7 — even when your salon is closed.

Before/after gallery

Show what you can do. A professional portfolio gallery with before/after images, slider function and categories (colour, cut, wedding, men). You upload new images yourself via a simple CMS — no web designer needed. Nothing convinces potential clients more than visual proof of your work.

Google Reviews integrated

Your best Google reviews directly on the website — automatically updated, professionally displayed, with star ratings. Social proof is the strongest conversion factor for local service providers. We also make it easy for your satisfied clients to leave a review — with a direct link on the confirmation page.

Team presentation

Introduce your team — with photos, specialties and personal statements. Clients prefer booking with people they know (or want to get to know). A personal team page builds trust and sets you apart from anonymous salons. Optionally with direct booking per stylist.

Local SEO & Google Maps

Google Maps embedding, Schema.org LocalBusiness markup, correct NAP data and Google Business Profile integration. We ensure your salon appears prominently for "hair salon [your city]" and "hairdresser near me". Including voice search optimization ("Hey Siri, find a hair salon nearby"). More about local SEO at /en/services/seo-ai-visibility/.

AI visibility

In 2026, ChatGPT, Perplexity and Google Gemini recommend local service providers directly in conversation. We make your salon visible to AI assistants: structured data, llms.txt, semantically clean content. So you're not only found on Google but also recommended by the next generation of search. Details at /en/services/ai-optimization/.

Comparison

Your own website vs. Treatwell only — what's the better investment?

Criteria Treatwell only Own website + Treatwell
Commission per booking 20–35% 0% (own bookings)
Portfolio / before-after Limited (3–5 images) Unlimited, custom design
Competitors visible? Yes, always next to you No — only your salon
Google ranking Treatwell's domain ranks Your domain ranks
AI recommendation (ChatGPT etc.) Unlikely Much more likely
Brand & design Treatwell design Your own design
All packages and pricing in detail →
What's included

Everything for your salon — one fixed price, no surprises

Mini from CHF 3,490

  • 5 pages (Home, Services, Gallery, Team, Contact)
  • Portfolio gallery with categories
  • Google Maps & opening hours
  • Responsive design (mobile-first)
  • SEO basics & privacy policy included

Standard from CHF 8,990

  • Everything from Mini, plus:
  • Online booking system (commission-free)
  • Before/after slider gallery
  • Google Reviews widget
  • AI optimization (llms.txt, Schema.org)
Process

Your salon website in 4 steps

01

Discovery

We get to know your salon: style, target audience, existing tools (Treatwell, Shore etc.). You receive a quote within 24 hours.

02

Design & Portfolio

You see your salon digitally — with your photos, your style, your booking option. Give feedback, adjust, approve.

03

Build

We build your website with Astro.js — lightning-fast, secure, future-proof. Including booking system integration, SEO setup and nDSG-compliant privacy policy.

04

Launch

Your salon goes online. Hosting, domain, SSL, Google Business Profile — all set up. You receive a CMS training and can start managing your portfolio immediately.

FAQ

Frequently asked questions about salon websites

Does my salon need its own website if I'm already on Treatwell?
Yes — and Treatwell itself confirms this. Platforms bring visibility, but they always show your salon next to competitors. Every click can lead to a neighbouring salon. On your own website, you control the experience: no competitor ads, your brand, your portfolio, your prices. Plus: Treatwell bookings cost commission (up to 35% for new clients). Bookings through your own website cost CHF 0 in commission. With 10 new clients per month at CHF 80 each, you save CHF 280/month — your website pays for itself in less than a year.
How much does a professional salon website cost in Switzerland?
At 0gravity, professional salon websites start from CHF 3,490 (Mini: 5 pages, portfolio, contact, Google Maps, nDSG-compliant). For salons with online booking, before/after gallery, team presentation and multilingual support, we recommend the Standard package from CHF 8,990. All prices are fixed with no hidden costs. Detailed packages at /en/pricing/.
Can I offer online bookings directly through my website?
Absolutely. We integrate your existing booking system (Treatwell, Shore, Timify, Salonized) or set up a custom booking form. Clients choose service, stylist and preferred time — all directly on your website, without being redirected to an external platform. Automatic confirmations and reminders included.
How can a website help me win more clients?
Three ways: (1) Local SEO — when someone googles "hair salon [your city]", your salon appears prominently with your professional website. (2) Google Reviews — we integrate your best reviews directly on the website, building trust. (3) AI visibility — ChatGPT and Perplexity increasingly recommend local service providers in 2026. Salons with well-structured websites are preferred. Without your own website, you're invisible.
Can I update my portfolio (before/after images) myself?
Yes. We set up a simple CMS where you can upload new images, add descriptions and sort your portfolio — no technical knowledge required. A new look is online in minutes. Ideal for showcasing trends and inspiring potential clients.
Is the website nDSG-compliant?
Yes. Every salon website from 0gravity is nDSG-compliant (new Swiss Data Protection Act since September 2023) and GDPR-compliant. Privacy policy, legal notice, cookie solution and privacy-friendly analytics are included — no surcharge. Especially important for salons collecting client data through booking forms.
How long does it take until my salon website is live?
Typically 2–3 weeks from the initial consultation to go-live. Simple salon websites with 5 pages and portfolio can be done in 2 weeks. Larger projects with online booking, multilingual support and custom design take 3–5 weeks. You receive a clear timeline and can track progress at any time.
Do you also help with Google reviews and social media?
We integrate your Google reviews directly on the website and link your Google Business Profile for maximum local visibility. For ongoing social media management and review management, we recommend our monthly support packages from CHF 149/month. Details at /en/services/maintenance/.

Learn more about our services, compare our pricing, read our blog, explore our technology or find us in your region.

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